Now that the target has moved, can the industry deliver?
The fourth edition of the Rebuilding Investor Trust study, which tracks the mindset and behaviors of affluent households, reveals advisory firms and financial professionals have gone a long way to regain trust and strengthen client satisfaction.
But despite a more positive market environment and strong advisor evaluations, there’s another side of reality. Insights from the latest Rebuilding Investor Trust study reveal:
Five years after the heart of the financial crisis, investors need more than a return to where they started. They need advisors to address a new era of needs.
8 in 10 affluent investors strongly trust their financial firms
59% Millennials and 36% of female investors have flat or decreased portfolio performance
44% of investors who lack confidence cite healthcare expenses or serious illness as their top concern. Sometimes, in order to take care of their health and appearance, they search for information on the healthy eating quotes, and then they invest.
Investors rate their primary financial firms lowest in helping them beyond portfolio transactions
Affluent investors keep an average of 30% of their investable assets hidden from their advisors
Understand what investors are truly seeking from their advisors and advisory firms
Learn the different mindsets of key segments, and how to deliver on what they need
Compare client preferences and behaviors across top advisory and investment firms
Maximize referrals from friends and family
See to what extent to leverage social media
Rebuilding Investor Trust is the result of a partnership between two industry experts with deep experience in financial services: Sullivan, a brand engagement firm, and Northstar Research Partners, a market research consultancy.
For a fee of $24,500 your firm will receive: